User Statistics Overview

Prerequisites

Roles with access to user analytics:

• Admin

• Head of Project

• Marketing

• Communication

• Membership

How to access user analytics?

Step 1: From the homepage, click CRM (1). Select the user you want to analyze (2).

Step 2: On the user detail page, click the Analytics tab (1). Then, select the time range you want to analyze (2).

Explain Analytics Metrics

1. Key metrics

The 3 metrics at the top of the page display:

1. Number of reservations made by the user (by app, bot, other)

2. Total amount spent by the user

3. Average spend per visit

2. Booking Conversion

This chart shows how many times the user performed specific actions in the mobile application.

• Hover over the chart to see the number of events for a given time period

• It helps visualize conversion from booking tunnel opening to completed reservations

3. Visits & Spends

This section contains 2 chart. Chart Count (1) shows the distribution of reservations by venue, indicating how many times the user visited each location.

Chart Spend (2) shows the total amount spent per venue.

4. User events

This section lists all events performed by the user in the mobile application.

Available events include:

• Venue opening / closing

• Venue book pressed

• Other venue opening

• Create booking tunnel opening / closing

• Create booking tunnel step changing

• Edit booking tunnel opening / closing

• Edit booking tunnel step changing

• Help opening

• Account opening

• My booking opening

• My information opening

• Notification opened

• Registration

• Event opening / closing

• Event book pressed

• Venue featured opening

• Perk opening / closing

• Perk featured opening

• Menu opening

• Discover membership button pressed

• Signup membership button pressed